Shoey Bar
When the F1 Grand Prix makes its grand return to Vegas after 41 years what else is there to do than create a one-of-a-kind bar dedicated to drinking champagne out of a bespoke racing shoe?
The best way to announce the world’s first Shoey Bar is through a one-of-a-kind photoshoot… A photoshoey if you will.
We art directed the look and feel of the launch and built anticipation with ominous Instagram posts in the weeks prior to the race.
Agency: McCann New York
Role: Chloe Martin (Copywriter), Lindsay Weisleder (Art Director)
Team: Jordan Kramer, Leopold Billiard, Ethan Buller, Campbell George