Censored Truth
When the Tequila Regulatory Council (yes, that's a real thing) declared that tequila can no longer claim to be "100% additive-free tequila" and took down Patrón’s marketing campaign, we found our censored way of telling the truth about being a “100% ▉▉▉▉▉▉▉▉- ▉▉▉▉ tequila.”
Agency: BBH USA x Le Truc
Role: Chloe Martin (Senior Copywriter) Lindsay Weisleder (Senior Art Director)
Team: Marcos Kothlar, Estefanio Holtz, Ricardo Franco, Rodrigo Nakaza, Sam Mindich, Pedro Sampaio, Marie Strycharz, Gui Rácz, Laszlo Szloboda