Censored Truth
When the Tequila Regulatory Council (yes, that's a real thing) declared that tequila can no longer claim to be "100% additive-free tequila" and took down Patrón’s marketing campaign, we found our censored way of telling the truth about being a “100% ▉▉▉▉▉▉▉▉- ▉▉▉▉ tequila.”
Agency
BBH USA x Le Truc
Role
Chloe Martin, Senior Copywriter
Lindsay Weisleder, Senior Art Director
Team
Marcos Kothlar, Chief Creative Officer
Estefanio Holtz, Executive Creative Director
Ricardo Franco, Executive Creative Director
Rodrigo Nakaza, Creative Director
Sam Mindich, Creative Director
Pedro Sampaio, Creative Director
Marie Strycharz, Creative Director
Gui Rácz, Group Creative Director
Laszlo Szloboda, Group Creative Director