“The Perfect Pour”
Directed by Guillermo Del Toro

In a world of automation and mass production Patrón is committed to making everything by hand

The Perfect Pour is a Patrón film directed by Guillermo del Toro that turned a simple tequila pour into an epic expression of craft. Built as a one-shot spot, it brought together world-class collaborators to obsess over every detail and show that, for Patrón, even the simplest things are worth doing right.